My role: Design
Design Partners: Willie Diaz, Ben Sherwood, Kelly Bjork, Claudine Litman, Ryan Paule
Agency: VSA Partners
IBM
Together with a team of designers and creative directors at VSA Partners, I worked with IBM on internal and external brand expression across a variety of initatives and evolutions including new product launches, B2B communications, employee engagement, events, environmental and merchandise.



We created multiple IBM-branded collections – from office supplies to bags to attire




Photos illustrating various collections of IBM-branded materials







A set of posters to illustrate 6 internal practices that make a great IBMer


alex.lezberg@gmail.com