My role: Brand Identity Design
Web Design: Andy Babb
Creative Direction: Matt Ipcar
MIT Engine Inspired by machinery and tough tech, the new brand and collateral for MIT’s accelerator helped the group stand out amidst a sea of startups and incubators. We explored many options for marks - evoking shapes of propellers, belts, fans, gears, and engineering diagrams before landing on the simple form of our gear. The mark needed to feel apart of the broder family of MIT sub-brands, from MIT Media Lab to MIT Press.
More about this project ->
Logo in MIT Engine headquarters, Cambridge, MA. Environment design (and image) done by Gensler ->.