Development: DataArt
Accessibility: C4AT
Launched in early 2024, Phase 1 of the new Audubon.org serves a diverse birder community and pulls a historic organization into the present day. A subtle brand evolution was the foundation of a complex design system, built to balance moments of big personality with nuanced, almost encyclopedic catalogues of birds and native plants.
Once a sprawling collection of disparate pages and articles, a new sitemap and navigation condensed and centralized information for a smoother, more user-centric experience. The new site also dramatically increased engagement, by offering contextual sign up, donate, and action CTAs throughout the site; meeting users where they were and offering them actions that felt right in the moment.
A selection of page designs for Audubon.org